Digital Marketing And Its Importance

Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics.

What is Digital Marketing?

Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of ‘Digital Marketing’ are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real time. For example, if you put an advertisement in the newspaper, it is nearly impossible to estimate how many people flipped to that page and paid attention to that ad. While with digital marketing, you can easily measure your ROI of any aspect of your marketing efforts. According to Crux Creative Solutions Private Limited, one of the best online marketing agencies in Delhi NCR is here to explain why digital marketing has become so important.

Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website’s homepage in real time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.

High Visibility on Search Engines: Search Engine Optimisation is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.

Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.

Digital marketers at CRUX, the renowned digital marketing agency in Gurgaon offers the best campaign plans with excellent planning, adaptable strategies, and precise execution to cater to the needs of clients. After Fujifilm, Sony, Quantum Naturals, Park Hospital, and many more, we would love to have you in our client’s list. Our set of services includes creative designing, SEO development, web development, content marketing, and more.

Posted in Uncategorized | Comments Off

3 Lazy Ways To Make Money Online

Okay I get it. You’re lazy. Not only are you lazy, you’re ridiculously lazy but you want to make some money. So I’m going to go over what I found to be literally the laziest methods to making real money online that actually works. So follow along. We’re going to go over

3 lazy methods to make money online.

Let’s focus on how you can be super lazy and make money online. So the first method is kind of an obvious one which is taking surveys, okay? Just sit around and basically fill out you know, answer personal questions about stuff, a really simple site that you can actually start taking surveys on.

It’s through Amazon. So if you see on Amazon, there’s a lot of different jobs that you can do to make money online. They don’t pay all that much. They’re very simple, basic tasks you can… You know like spot objects in image and it will pay 30 cents. I mean it can’t get more lazy than that. You’re just spotting objects images to see what’s going on there. That sounds super lazy. So here’s another basic, lazy task you can do which you know you can describe a fact.

Describe a fact and you get paid 20 cents, 3000 people have done this already. They give you instructions on how to do these things. So pretty lazy stuff. Again, these are basic tasks. You don’t get paid much for but you can make a couple bucks an hour doing this and just be totally lazy sitting out, mind numbed at your computer.

Let’s go over a second lazy thing. So playing video games is another super lazy task that really requires very little thought time or money to do.

And the way you would make money if you’re just going to play video games is you actually want a live stream yourself, okay? You’d want to livestream yourself on Twitch and you can make donations from people. So go to and here you see you can play poker on Twitch as well but a lot of people watch for Fortnite.

You know Fortnite is the popular thing. And as you see, there’s some of the big, big people have thousands, thousands of people watching them play video games. Now to become big on you know twitch or any of these platforms, YouTube, YouTube live stream, you have to be lazy consistently you know.

So that is the kind of annoying part is you have to consistently be lazy and just play video games and livestream yourself or else, you won’t get an audience and you know, the more animated you are the better but if you’re just a couch slob and you’re doing nothing, unless you’re a super hot chick wearing some really cute anime type gear, you’re not going to get a lot of viewers. Again, like all of this stuff, there are ways to be effectively lazy but playing video games online at least gives you the opportunity to get people to donate or ad revenue on twitch TV.

So the third way to make money online being super lazy, just play poker. Play low stakes poker. Screw it. You know you could play poker online. Obviously, you can make money playing poker in real life but you could also lose money too and what I’m going to show you is just a super simple way of making money playing poker without really any chance of losing. And that would be to actually be an affiliate marketer for poker programs and livestream on YouTube. You can live stream on YouTube just like you do on Twitch.

So you see poker party millions you can live stream yourself playing poker. And how you would make money, you could make money on Twitch through ads but what I’m going to show you is more effective way is live stream on YouTube. I don’t see many people doing this and I actually think this would be really effective. I don’t know why people don’t do this. But you’ll see right here is that you can get people to sign up to play poker online themselves and this company 888poker has paid out over $207,700,000 to affiliate marketers who have referred new players.

You know, you can get anywhere from a 100 to $250 per player that signs up to play poker on 888poker. So it’s almost like they’re a sponsor of you playing poker but on a performance basis. And look at that money figure. That is a big, beautiful number right there. So really easy way play poker online and refer other people to play poker online as well.

there you have it 3 Easy, lazy way to make money online. Sorry took a little long with that last example. But I hope this was informative, 3 super lazy ways to make money online. Again, if you don’t want to put in a lot of time, thought or money, I just gave you 3 super easy ways to get started.

Posted in Uncategorized | Comments Off

Importance of Medical Coding for Insurance

With health and diseases becoming a major issue these days around the world, it has become A LOT more important to have more and more coders involved in the medical field for insurance. But what is medical coding? A medical coder, clinical coding officer, or diagnostic coder are professionals involved in the health care sector who analyze clinical documents and using proper classification systems, assign standard codes to them. They provide medical coding guidelines and suggestions to help regulate the ways doctors, nurses, and other medical staff provide care for their patients. There are three main types of medical coding:

1) ICD (International Classification of Diseases): These are codes used for describing the cause of illness, injury, or death.

2) CPT (Current Procedural Terminology): These deal with anesthesia, surgery, pathology, radiology, measurement procedures, and new technological changes in the medical field.

3) HCPCS Healthcare Common Procedure Coding System): These include outpatient hospital care, medical aid, and Medicare.

Let us look at some points as to why coding is necessary for the medical field.

When the coding is paired with the data systems of the hospitals, a powerful tool is made. By doing so, a large number of data from various hospitals, clinics, and other sources are stored, accessed, and used from one large online data system. This implementation helps in the transfer of any patient’s data from any hospital to another for any medical purpose. This information helps doctors to be more connected and make wiser decisions, especially in cases involving the life and death situation of the patient.


Coding is very much required for reimbursements, which include submitting medical claims with insurance companies and bills between insurers and patients. The transfer of information for bill related purposes requires medical records, patient’s medical needs, lab results, pathology records (if any), and any other related documents. Appropriate payment is possible only when the required diagnostic codes are put in place, which also means to verify in case the medical claim is denied by the insurance company.


Medical billing and coding fall under the rules and guidelines of many countries and states. Coders in this field are also responsible for protecting the privacy of the patients and their families. They are supposed to take safeguards to preserve the confidential details concerning the patient and his/her medical background in a safe place. Electronic medical records fall under the International Classification of Diseases (ICD-10) codes issued by the World Health Organization (WHO).

Medical coding analysts are in the front line in healthcare data analytics. They work in many types of healthcare setups and not necessarily in hospitals and clinics. Their valuable service is very functional for research and development in the medical field.

Posted in Uncategorized | Comments Off

Growing Up With Frugal Parents

I wrote this article for anyone between the ages of five to thirty about saving and investing money. Young people, especially should learn to adopt frugal habits that will become a way of life. Many people do not know enough about maintaining a financially rewarding lifestyle based on frugality – saving and investing more money than you spend, rather than spending more money than you earn, over a long period of time.

However, you don’t have to be a certified financial adviser to save and invest your own money. I was fortunate enough to have parents who were my greatest role models in dealing with financial matters; they taught me by example and teaching me unforgettable lessons about money that have served me well my entire life.

Mom and Dad were born before the Great Depression of 1930. It hit the U.S. economy which brought almost complete financial ruin to our country. Although my folks were just children at the time, they knew that money was scarce. Most people lost everything during this time. So, saving and using what they already had become a way of life.

At that time, my mother’s father was the vice president of Caldwell Securities Inc., one of the largest financial corporations in the American South which managed money for a thousand clients. He taught my curious young mother much of what he knew about money management and advice that was just as valuable then as it is today. In 1957 he passed away. That same year my mother met my father- a patent attorney who was starting his own law office. Like Mom, he had also been schooled by his parents to live a thrifty way of life.

When I was young, my parents didn’t spoil me. We were neither poor nor rich, but we lived like paupers. My dad taught me the concept of thrifty spending. Forty years ago, when I was eight years old, my allowance was a whole 10 cents per week. When I turned twelve, I was getting 25 cents per week, which I guess led me to respect the value of a dollar, and probably kept me honest.

They only bought what we needed. Most of what we owned were hand-me-down items. The largest asset they shared was my mother’s parents’ old home, which included all of its antique furniture and appliances. We didn’t have a tv set until I was old enough to watch. They rarely used air conditioning, unless the temperature inside was either extremely hot or cold. I got my first car as a high school graduation gift. Of course, it was a used vehicle.

My parents didn’t read much for pleasure, nor did they watch much tv. My father and mother read the “Wall Street Journal”, “Forbes”, and “Consumer’s Digest.” We watched “Wall Street Week” every Friday night. Mom usually took notes as they listened to the host, Louis Rukeyser and his panel of financial experts. This show introduced me to learning about all types of investments. The show reviewed how well or bad the financial markets performed during the week and what the outlook might look like for those markets next week and in the long run.

Dad carefully bought stocks from large, well-known companies and followed several families of company stocks: the Dow Jones, Nasdaq, and S & P 500. Mom taught me about all of the other financial vehicles: money markets, mutual funds, stocks and CDs (Certificates of Deposit).

In 1991 my father passed away, leaving my mom to keep a family trust fund he and she owned. My mother was left to financially maintain the cost of the trust. She used what she learned from her own investment research and understanding of what her father taught her. She always left the tv on CNBC on a daily basis to vigilantly watch as the stock market rose or fell.

Mom died in 2004. She left me well prepared to invest carefully and logically for myself. Ever since, I have followed in my parents’ financial footsteps for me and my own family. I was blessed to have parents who cared enough about using money properly and teaching me the value of a dollar.

Posted in Uncategorized | Comments Off

Risk: The Four-Letter Word of Investing

Risk is inherent in everything we do-from driving our cars to walking our dogs to simply getting out of bed in the morning. There is a chance that something bad could happen, no matter what we do or where we go. It’s a part of life.

But we can’t let fear of potential risks overcome us and paralyze us. Instead, we must keep a watchful eye and plan accordingly to manage and minimize the risks we face.

Equity Market Risk

In wealth management and investing, as in life, risk and opportunity go hand-in-hand. Today, we’ll look at three primary forms of risk people may deal with when investing in equity markets, and we’ll also provide some tips to minimize those risks.

General Risk

General risk looks at factors outside the equity markets that may influence the markets’ overall movement and risk. From financial risk to political risk to competitor risk, and more, there is a myriad of potential threats that can affect your portfolio.

For example, will the current economic outlook, together with the end of the U.S. Government’s quantitative easing program, result in a rise in interest rates and make bonds a riskier bet than stocks? If so, despite typically higher volatility in the equity markets, stocks might be a lower-risk investment. Also, how will geopolitical events around the world affect the global and U.S. economies, and thus your investments?

Minimize these risks by remaining on top of business and world news so you can stay informed on any global or national trends, as well as potential threats. A trusted financial advisor can also help by using the tools and analytics at their disposal to identify and quantify current risks while forecasting future movements.

Market Risk

Think of market risk as a parallel to the water level in a bathtub (i.e. the higher the water level the higher the risk). If you’re playing with your toy boat (i.e. your stocks) in that bathtub, and the valuation and risks are too high and the market corrects, then the water level will go down and will take your toy boat with it. The opposite is also true if valuation and risks are too low. Then as the water rises, your boat will rise too. And when the market is volatile, as it is currently, we all get a little seasick.

One way you can minimize market risk is by investing in and diversifying into other types of asset classes-that is, other securities and assets that don’t highly correlate with the equity market, such as real estate, natural resources, private equity and hedge funds. So if the equity market goes down 15 percent, then your real estate investment or hedge fund may only go down a fraction of that amount.

Stock-Specific Risk

Stock-specific risk considers the risks of the company whose stock you hold. Will they become irrelevant in their industry? Could they go out of business in the near future? With the number of publicly-traded corporations in the stock market today, this type of risk can vary greatly. It really just depends on the company’s management team, products and financial performance.

Investors can minimize their stock-specific risk by simply owning stock in multiple companies. It’s generally accepted that if a person owns the stocks of 20 different companies, then they will significantly minimize their stock-specific risk. So should one of the companies in your portfolio tank, then it’s better to take a 5-10 percent punch than a 50 percent knockout.

Posted in Uncategorized | Comments Off

Neon Signs Can Attract Your Businesses

Neon advertising is very popular and is a symbol of the nightlife of large cities. But it is relevant not only for the illumination of signboards in the dark, but also for the decorative design of salons, shops, gambling establishments. It very effectively fits into the interior of the office of a large company.

Neon has firmly won the supremacy among the vast variety of outdoor advertising. This was due to the following main advantages:

Efficiency – the brightness and uniformity of the glow of neon signs attracts attention at night and during daylight. Outdoor advertising using neon makes you stop to look at it.

Universality – the use of neon provides ample opportunities (neon tubes can be used both at high temperature and in conditions of severe frosts).

Economical. Neon tubes differ in the durability of operation (10-15 years), consume a small amount of electricity, well resist the impact of the external environment.

Beauty and diversity. Neon tubes are available in a wide range of colors, they can be used in combination with other materials, used as an independent outdoor advertising or as an element of a complex advertising design.

Luminous advertising today is found everywhere, we see it every evening in the form of large letters, light boxes, signboards, visors. Light advertising (light boxes) clearly tells us in its name what’s in front of us. This can be the name of a shopping center, a store, a bank, a brand of a well-known company, or any other display of the customer’s thoughts of advertising. It is impossible not to pay attention to its bright, memorable neon light.

Neon outdoor advertising is very effective, it is expressed in the fact that, the glow of these signs is bright and uniform, able to attract attention at any time of the day. On such outdoor advertising, you involuntarily delay your view.

It is universal, this is due to the fact that the properties of neon allow it to be used in a different temperature regime, regardless of the differences in air temperature. This type of advertising is a great way to save money. The operation of neon tubes is longevity (10-15 years), while electricity consumption is minimal, by installing a light box, you do not have to worry about its operation, the external environment has practically no effect on it.

Manufacturing of advertising occurs in combination with other materials, such light advertising can be used as an independent outdoor advertising or as an element of a complex advertising structure

Posted in Uncategorized | Comments Off

The Mindset of a Successful Businessperson

“Things work out best for those who make the best of how things work out.” – John Wooden

How do you become successful at using specific methods to build and sustain your business? Well, it all begins in the mind: successful business people have a particular mind-set that I will define in seven ways:

1: They Clearly Define What They Want To Do
This means you have to take time to analyze your life and observe your vision and purpose in life. Successful business people take time to construct mental images that guide them throughout their journey; they put their business goals and vision on paper while the other people are winging it.

2: They Are Outcome Oriented
Successful entrepreneurs have a zealous drive to achieve success regardless of how many obstacles stand in their way. They have amazing clarity of the outcome. Because they take time to define what they want to do and what they want to accomplish, they remain driven to see the task through to its outcome.

3: They Deal With Actual Facts and Do What Has To Be Done
As an entrepreneur, emotions and assumptions should have a minimal influence on your decisions. Like other successful business people, you need to base your decisions on facts for accuracy. You will have to make sacrifices in your life. For instance, if according to (reliable) projections, an aspect of your business needs to change so your business can be better, do it even if it displeases or hurts you.

4: Live To Deliver Value
Successful entrepreneurs know that value comes back to you when you provide it. They understand the law of reciprocity that states so and work towards making themselves valuable too. They know that by doing valuable, they attract personal business relations that bring about greater business success.

5: Appreciate the Strength of a Mind Makeover
They change from the person they were before. They constantly seek experience through educating themselves and other people. They know the value of acquiring greater skills and eventually acquire confidence and self-worth, which helps them sustain the renewal of their minds.

6: Focus
They do not mix things; they do not let other things such as little obstacles and short-term indulgences obscure their goal. They keep their eyes on the prize and understand the importance of doing so. That is why they always choose to dedicate most of their time to the business.

7: They Regard Associations
Successful business people never forget that one can be successful by association. They respect the role of mentors, friends, business associates, and such people in quickening business advancement. They work to keep healthy associations with other people even if they do not really like them.

One more thing, successful entrepreneurs know what to avoid; they know that people who rarely succeed in business are typically those who:

1. Are afraid to try new things; they know they need to change but remain apprehensive and skeptical.

2. Are lazy and do not have sense of personal responsibility.

3. Are unobservant; people make it around them but they “don’t see.” The traditional canard of ‘particular’ people making it in society continues to blind and obscure their vision. This is usually by choice.

4. Remain closed-minded. They choose to be comfortable with their lives the way they are.

5. They isolate themselves from circumstances around them. They refuse to do things that may open up their minds to new things and opportunities. They do not learn, read books, or do things considered ‘social’ such as attending seminars. Sometimes such people are usually proud or egoistical people. ‘They know everything’ already so they find no need to seek more knowledge.

Adopting a success mindset is therefore important to business and financial success.

Now let us look at the 10-Step Startup System to starting your business. These are very important and we shall thus individually discuss them in subsequent chapters. However, just to lay them out, they include:

1. Brainstorming ideas

2. Building a business plan

3. Evaluating your finances

4. Determining your legal business structure

5. Registering with the government and IRS

6. Choosing your technology

7. Buying an insurance policy

8. Choosing your partners

9. Building your team

10. Branding yourself and advertising

Posted in Uncategorized | Comments Off

Get More Sales With The Right Copy

If you want to improve your sales, or get sales at all, then there are some simple steps that you can take, to take your copy to the next level, and to make sure that you are creating the type of copy that motivates people to buy your products and services. All you have to do, is work on the presentation. There are some simple, yet effective steps that the copywriters use, in order to ensure that people respond to their sales copy.

First, you need to present and state the problem. There has to be a problem, because otherwise, people won’t seek out your web page! So, when you state the obvious problem, you capture attention.

Next, you need to present sympathy, and empathy. Let the readers know that you understand what they are dealing with, and that you feel their pain, so to speak. This is important, because in order to respond to what you are saying, people need to know and feel that you understand their dilemma, and the problems and pain that their issues are causing them. Having said this, you never want to come across as condescending or condemning.

Show that you are on the same wavelength as them. Then, they will become more open-minded to you, and they will begin to trust in what you are saying.

Keep in mind that when you writing sales copy, is that you have to write crisp, short sentences. People lose interest very quickly. The more efficient that you present yourself, the better.

So, write in a style that is crisp, to the point, and with lots of short paragraphs. This allows the reader to digest what you have to say better, without feeling overwhelmed, or bored.

Try using headlines, and sub-headlines. Bullet points work well also. They highlight specific points, and they break up the length of your copy.

Next, create what is known in sales as a call to action. Do so in a way that isn’t cliche. For example, “Buy now!”, or “Try Risk Free!” are phrases that are worn out, tired, and too salesy. Why don’t you create a call to action that makes the reader agree with your over all sales pitch? For example, if you are selling acne cream, you could say, “Yes! I want this acne off of my face now!”

The key to creating a call to action, is to empathize with the customer’s emotions. How would you feel if you were in their shoes? What thoughts would you have in your mind, regarding a product that promises a solution to the problem?

Here’s one more tip: Use a P.S., or a P.P.S at the end of your copy. It draws attention, and it can summarize the preceding sales pitch. It can also detail the consequences of what will happen, if the reader doesn’t buy your sales pitch.

Posted in Uncategorized | Comments Off

How to Organically Grow Your Online Presence

The Goal: Organically Grow Your Website Visibility

Your website is your online presence and you want to increase its visibility. It is a tool to get your message out and it won’t be effective if no one is seeing it. If you don’t want to (or can’t) spend money on a high dollar advertising campaign, then you are going to need time and patience in order to get the word up and start generating traffic. There are a number of tools at your disposal which will aid you if used appropriately.

To begin with, understand that online, as in the physical world, reputation is vital. It won’t matter what you say if no one believes you have a reputation making you worth listening to. That’s going to be a guiding light when making use of any of the tools available online. When using social media like Twitter or Facebook, or commenting on other blogs, you have to know the community you are moving within and understand what they see as friendly participation and what they view as abuse. Since we’re taking a long term approach, you want to make sure you are being a productive member of any online community if you want to able to make use of that reputation later to get your message out.

Get Your Own House In Order

Before you reach out to the rest of the world and begin advertising your website, make sure it is going to look good. This goes beyond cosmetic appearance, though that is vitally important too. Cosmetically you want visitors to enjoy visiting your website. This means making good use of screen space, color selection, layout and so on. It helps to use a tool like WordPress where you can select from many themes, allowing you to just plug your content into place. But you want your website to look good to search engines and other tools that might want to come check you out. For example, you’re going to want to submit a sitemap to search engines like Google Webmaster Tools and Bing Webmaster Center. While you can also submit to Yahoo, Yahoo actually uses the Bing search engine, so you needn’t submit to both. Tools like WordPress will create a sitemap for you while in other cases you may have to generate one yourself. Likewise, you should consider providing an RSS feed which you can submit to sites like FeedBurner.

Nearly as important as the look of your website is its optimization for searches. While advanced search engines do detailed analysis of pages crawled to determine rankings, you can assist in this somewhat by providing tags, categories, meta information and the like. How you construct your pages and posts is also important. Begin with one or two keywords before you write a single line of text. Always refer back to this anytime you find yourself wondering where to go next with what you are writing. It helps keep you focused and will make your content more desirable for those looking to read about that topic. Make use of headers when possible to enhance readability. This can also be scanned for by search engines too, to give hints regarding the substance of the text. Remember that all a search engine is is a gigantic text processor. It looks for relationships between what you write and what others search for. Try to help by using associated words and phrases. Above all, stay on topic.

Letting the World Know

Now you have your website in order and it’s time for the world to hear what you have to say. As mentioned above, one big help will be to proactively let search engines know about your site. Once you have submitted your site index, search engines will routinely crawl your site and incorporate new content, so usually you won’t have to resubmit. This is also the case for some services like FeedBurner. You can also provide links to sites like Technorati which will go through a onetime registration process and then check back from time to time. Such sites are like an index for blogs and are a good resource for both measuring how you stack up as well as helping your own visibility.

If you are promoting a business, you should also work to claim your business at sites like Google Places and Yahoo! Local Listings. This may take awhile but is vital to allowing your business to show up in local searches. There are other similar sites like Yelp and Localeze. Each has their own registration and might have affiliations with networks such that a single update pushes your information out to many other sites.

Keep It Fresh

In addition to accessibility and submitting your site to various site indexes, you want to take pains to keep your site up to date. This isn’t just a matter of changing your address when you move (though of course you need to do that) but also a matter of keeping content coming. Search engines value new content over old. If you let your site sit and become stale, you will drop in the search results. You might not need to update every day, but you want to be consistent and not go more than a week without adding something. Of course you still have to make sure you are saying something meaningful, something worth hearing. But if you can’t come up with something new to say about your message once a week, chances are you aren’t going to be terribly interesting to those looking up that topic.

In addition, when you do provide such updates, it’s important to let sites know about that, too. While some sites will already be checking you out once you register, others won’t. You can use a site like Pingomatic to alert such sites that you’ve posted something new and interesting. WordPress is preconfigured to use Pingomatic but you can add others as needed.

Keep It Real

Even if you are notifying other automated services about your latest missive, you won’t be reaching everyone. After all, the automated feeds are fine but some folks need a more direct touch. You can also use communities like Twitter, Facebook, StumbleUpon, Reddit and Digg to get your website some views. Just remember you have to play by their rules. For starters, Twitter won’t be very useful until you have followers. To get followers, you have to say something of interest to them. This is going to mean getting involved in other conversations. Do searches for topics you want to tie into your website, look for conversations you can jump into and absolutely make sure you are contributing when you tweet. If it looks like you are just parroting others in order to get a little traffic, you will be ignored.

This really goes for any community. Remember, you are walking into a place that others have built up, virtual communities where folks went out of common interest. If you want them to hear what you have to say, if you want to rely on them to generate traffic and interest in your website, you need to be very polite and play by their rules. It would be no different than walking into someone’s living room and asking them to hear you out. You wouldn’t do it by barging through the front door, jumping into the recliner and yelling over the conversation that was already going. If you want to be heard in a community, you need to be a community member.

While Twitter, Facebook and others are well known examples of sites that have general use for interaction, you can also use other blogs. The same rules apply. Find articles pertaining to what you are posting about. Do not just spam links to your website. Comment, be productive. If your profile link can include your website, include it. If it can’t, and you can tastefully incorporate it into blog posts, go ahead. You might still get moderated out, but it’s worth a shot. Just remember to be a part of the conversation. Remember, whoever built up the blog started where you are now and worked to create this community. Be respectful of that.

This is perhaps the hardest and most difficult part to grasp. Remember, you’re doing it this way because you want organic growth, not something that is artificially generated via a marketing campaign. You want to create a real online reputation and reputations take time to develop. You can’t get discouraged and quit. You need to remember that even Google started as a garage project. You can get the views you want if you’re willing to put the time and effort into it.

Posted in Uncategorized | Comments Off

Tips To Improve Your Linkbuilding

In the world of search engine optimisation (SEO) there are many ways that SEO’s create links and carry out their daily link building. Everyone is familiar with article writing, press releases and link bait techniques, which are commonly used to help generate and create a diverse back link profile for clients. But there must be caution and ensure that for anyone thinking of beginning this process that it is carried out correctly and there are no short cuts taken to help save time.

If you are looking into link building or would like top help discover new methods and techniques to ensure that every step of the link building process is effective then view the following guides:

Anchor Text

Choosing the correct anchor text that is linking to your site is important. This is best utilised when writing blog posts, submitting articles including any press releases. By ensuring that a relevant keywords have been chosen that reflect the keyword strategy and also the ranking within the search engine result pages (SERPs) can help reinforce your web pages relevancy for those keywords chosen.

This must also be used within the title of any articles or news storys. Because if there is an option to link to your page or share via social networks then the header not only must grab the attention of users online but makes the most out of relevant keywords.


By obtaining endorsements and recommendations from well known industry experts and websites, can eliminate any doubt or caution for possible clients. By collecting like minded people and maximizing exposure and creating a company brand that becomes highly regarded within a specific field/industry can help create recognition and obtain links from ‘authoritative’ websites linking back to you.

This can also include participating in guest posts or blogs within well known websites that can include links linking to your own website. This is considered a difficult task but having a reputation within an industry can be important and open the doors for such link building. But through networking and being social, you never know who you can come across and build relationships with.

Link Farms

On the trail of creating and gaining links it is vital to remember that quantity is not everything. Unfortunately, all search engines are too clever and use many other references to judge the importance and relevancy to searches. As such the important thing to keep in mind about building back links is to build links that are considered authoritative and relevant. If any link farms or websites that break the webmaster guidelines are used then your website may get penalized.

It is highly advisable for any beginner looking into the benefits of using search engine optimisation to help improve their websites ranking within the SERPs to view the webmaster guidelines that each search engine publishes. As any black hat techniques being used will be picked up and can result in many different punishments being handed out.

Posted in Uncategorized | Comments Off